VIP — POWERED BY LAZ.COACH

Turn your regulars into members — and your members into revenue.

VIP is a membership program powered by LAZ.COACH, built for nightclubs and venues that want more traffic, more loyalty, and measurable spend. Members are onboarded, vouched for, and activated by LAZ.COACH — so your club can build the relationship and see what it brings back.

Request a club demo See how it works

For clubs that want more from the room

Make loyalty visible. Make every return more intentional.

A club-owned relationship, with a coaching-led system behind it.

The problem / the shift

Your regulars are valuable. Your system should know why.

Traffic that disappears

Regulars come once a month, then vanish without a clear reason to return — and there is no system bringing them back.

Loyalty with no system

You know your best customers by face, not by data. The relationship is real, but the follow-through is informal.

Spend you can't see

You cannot tell which VIPs actually drive the bar, or which nights they drive it. Decisions stay stuck in instinct.

VIP — powered by LAZ.COACH — gives your venue a practical membership system that turns familiarity into repeat traffic, stronger loyalty, and revenue you can actually read.

How it works

From a trusted regular to an active member.

Your team starts the relationship. LAZ.COACH creates the structure, handles the onboarding, and gives your club a clear record of what follows.

Your club signs on

Choose a subscription tier that fits the way your venue operates. You receive access to your owner portal as part of onboarding.

You invite your regulars

From the portal, enter a customer's name, phone, and email. VIP — Powered by LAZ.COACH turns that introduction into a personal invitation.

They receive a personal invite

The customer receives an invitation from your club with a secure link to their membership application. It gives them a clear next step while the relationship is still warm.

They apply

The customer submits their details and uploads a photo ID through the secure form. Their application stays in the onboarding flow.

LAZ.COACH onboards them

Applications come straight to LAZ.COACH. We review, onboard, and activate each member, then issue their membership PIN.

You track what it brings

The member appears in your portal as active. You verify them at the door with their PIN, then track visits and spend.

Note: Loyalty and consumption tracking are visible according to the subscription tier you choose.

The member card

A card your members are proud to carry.

Every activated VIP receives a personal, non-transferable membership card — physical or digital — carrying their name, their unique member PIN, and a QR code that door staff can scan or verify at entry. The card is the property of the issuing venue, while LAZ.COACH powers the membership behind it.

Black and gold VIP member card powered by LAZ.COACH, front face

VIP member card terms and conditions powered by LAZ.COACH, with member PIN, QR code, and LAZ.COACH mark

Front and back of the VIP member card — powered by LAZ.COACH.

Personal and non-transferable

Verify at the door with the member PIN

VIP members have the right to bring guests who pay 50% of the entry fee for any entry-paid event.

Subscription tiers

Choose the visibility your club needs.

Quoted per venue — based on size and tier. Start with the signal you need now and build from there.

Tier 1

Traffic

The entry level for venues ready to grow and prove VIP footfall.

Membership onboarding
Member activation and PIN verification
Active member list
Visit check-ins

Quoted per venue

Request this tier

Tier 2

Traffic + Consumption

Connect who comes in with what the night actually brings in.

Everything in Traffic
Bottle and consumption logging per VIP and per night
Spend per member
Simple night-over-night reporting

Quoted per venue

Request this tier

Tier 3

Full Analytics

Give owners and operators the detail to coach performance and make sharper calls.

Everything in Traffic + Consumption
Staff performance
Spend attributed to individual bartenders and specific VIPs
Productivity reporting per night
Exportable reports

Quoted per venue

Request this tier

What owners see

A clearer view of the room you already built.

The owner portal is designed to keep the signal close to the operation: who is active, who is arriving, and what your membership is bringing back.

Portal preview

Partner access

Active member roster

See who is active, who is pending, and who has been invited.

PIN verification at the door

Confirm membership quickly as guests arrive.

Visit and spend history per VIP

Understand the relationship between a member, a visit, and a night.

Tier-based reporting

See only the reporting your club has subscribed to, with room to grow.

This is a preview of the partner portal, not a live login.

Partner access

Club owner login

Portal access is granted to partner venues as part of onboarding. The login is coming soon; request access and we will walk you through the next step.

Club owner login · coming soon

Request a club demo

Build a membership system around the regulars who matter most.

Tell us about your venue and the kind of visibility you want. Hufrey will follow up with a focused conversation about the right VIP membership tier, powered by LAZ.COACH.

No live login, database, or member application is created here. This demo request starts the partner conversation.

Tell us about your venue.

All fields are required. We keep your details confidential.